Chapter 10 examines the explosion of choice that has emerged from the economics of overabundance. As consumers we are faced with an overwhelming variety of options when it comes to making a purchase. Anderson argues that more choice is better as long as we have information to go along with such vast supply. However, he [...]
Entries Tagged as ‘Chris Anderson’
April 21, 2008
Down on Main Street
Chapter 7 of “The Long Tail” discusses the power of online word of mouth and how this force is altering the marketplace and companies business models. We are in an era of radical change where individuals trust each other more (at least when it comes to consumer choices). Peer to peer opinion trumps mass media’s [...]
April 15, 2008
Chimes of Freedom
“Come gather round people wherever you roam and admit that the waters around you have grown and admit that soon you’ll be drenched to the bone. If your time to you is worth saving, then you better start swimming or you’ll sink like a stone. For the times they are a changing.” BOB DYLAN
In Chapter [...]
April 3, 2008
Long Train Running
Jay Rosen accentuates the role shift that has taken place in response to the web in his discussion of the “The People Formerly Known as the Audience”. His piece clearly outlines the revolution that is well underway. Move over big media. It’s time to make room for the little guy. One such allusion of innovative [...]
