Chapter 7 of “The Long Tail” discusses the power of online word of mouth and how this force is altering the marketplace and companies business models. We are in an era of radical change where individuals trust each other more (at least when it comes to consumer choices). Peer to peer opinion trumps mass media’s [...]
Entries Tagged as ‘Citizen Media’
April 15, 2008
Chimes of Freedom
“Come gather round people wherever you roam and admit that the waters around you have grown and admit that soon you’ll be drenched to the bone. If your time to you is worth saving, then you better start swimming or you’ll sink like a stone. For the times they are a changing.” BOB DYLAN
In Chapter [...]
March 14, 2008
Life is not tried it is merely survived if you’re standing outside the fire
Chapter 10 sheds light on the shadowy side of the Internet. Gillmor explains defamation, libel and other legal issues that emerged as a result of net-based software and tools. The online sphere has given rise to other legal concerns including copyright, linking, jurisdiction, and liability for what others say on your site. Bloggers beware: this [...]
March 12, 2008
My My Hey Hey
Chapter 7 presents citizen media from a participatory audience perspective. Gillmor focuses his attention to the democratizing effect of the Internet and how grassroots journalism is emerging as a force to be reckoned with. Citizen media has helped shed light on subjects that major media outlets have remained in the dark about. This chapter focuses [...]
March 7, 2008
Don’t Fear the Reaper
Chapter 4-6 of Gillmor’s “We the Media” continues to satisfy tech junkies and communication scholars insatiable hunger for the world of changing media. The key theme in Chapter 4 is talking AND listening to your audience. Whatever your company/industry may be, exploit the available technologies—RSS, blogs, forums, chat rooms, wikis, etc. and join the online [...]
February 27, 2008
House of the Rising Sun.
Dan Gillmor’s “We the Media” exposes the transformation of journalism from a hierarchal top-down structure to a democratic grassroots bottom-up fashion. He chronicles the evolutionary changes of storytelling as well as the revolutionary changes to communication technologies. Gillmor predicts the future of news reporting and production will be more conversational with blurred lines between producer [...]
