Chapter 7 of “The Long Tail” discusses the power of online word of mouth and how this force is altering the marketplace and companies business models. We are in an era of radical change where individuals trust each other more (at least when it comes to consumer choices). Peer to peer opinion trumps mass media’s [...]
Entries Tagged as ‘Media Business Models’
April 15, 2008
Chimes of Freedom
“Come gather round people wherever you roam and admit that the waters around you have grown and admit that soon you’ll be drenched to the bone. If your time to you is worth saving, then you better start swimming or you’ll sink like a stone. For the times they are a changing.” BOB DYLAN
In Chapter [...]
April 3, 2008
Long Train Running
Jay Rosen accentuates the role shift that has taken place in response to the web in his discussion of the “The People Formerly Known as the Audience”. His piece clearly outlines the revolution that is well underway. Move over big media. It’s time to make room for the little guy. One such allusion of innovative [...]
March 12, 2008
My My Hey Hey
Chapter 7 presents citizen media from a participatory audience perspective. Gillmor focuses his attention to the democratizing effect of the Internet and how grassroots journalism is emerging as a force to be reckoned with. Citizen media has helped shed light on subjects that major media outlets have remained in the dark about. This chapter focuses [...]
March 7, 2008
Don’t Fear the Reaper
Chapter 4-6 of Gillmor’s “We the Media” continues to satisfy tech junkies and communication scholars insatiable hunger for the world of changing media. The key theme in Chapter 4 is talking AND listening to your audience. Whatever your company/industry may be, exploit the available technologies—RSS, blogs, forums, chat rooms, wikis, etc. and join the online [...]
February 14, 2008
Here I Go Again On My Own.
The article “We are the Web” by Kevin Kelly addresses the power of the people. The opening pages chronicle the changes experienced by the internet and its users over a ten year period (from 1995-2005). The conclusion offers predictions for the future of this technology and where we might be come 2015. Kelly admits that [...]
