Chapter 7 of “The Long Tail” discusses the power of online word of mouth and how this force is altering the marketplace and companies business models. We are in an era of radical change where individuals trust each other more (at least when it comes to consumer choices). Peer to peer opinion trumps mass media’s [...]
Entries Tagged as ‘Read/Write Web’
February 27, 2008
House of the Rising Sun.
Dan Gillmor’s “We the Media” exposes the transformation of journalism from a hierarchal top-down structure to a democratic grassroots bottom-up fashion. He chronicles the evolutionary changes of storytelling as well as the revolutionary changes to communication technologies. Gillmor predicts the future of news reporting and production will be more conversational with blurred lines between producer [...]
February 21, 2008
Keep on Rocking in the Free World.
Yochai Benkler’s “The Wealth of Networks: How Social Production Transforms Markets and Freedom” introduces the reader to the network of information and knowledge that is now being disseminated as a result of technological advancement caused by the Internet. Chapter 1 explains the potential influence the Internet has on the economy and political sectors, specifically the effect on democracies. The section [...]
February 14, 2008
Here I Go Again On My Own.
The article “We are the Web” by Kevin Kelly addresses the power of the people. The opening pages chronicle the changes experienced by the internet and its users over a ten year period (from 1995-2005). The conclusion offers predictions for the future of this technology and where we might be come 2015. Kelly admits that [...]
