Chapter 8 discussed the all too familiar topic of privacy—a topic that continually resurfaces in today’s digital age. Battelle addressed the issues of public and private boundaries. More specifically, the impact the internet and technological innovation (i.e. Google and the power of search) has had in blurring these lines. One way Battelle illustrates this concept [...]
Entries Tagged as ‘Search Engines’
February 3, 2008
Lord I was born a ramblin’ man..
John Battelle’s “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” attempts to unveil the secrets behind search technology and how it affects every aspect of modern life. Chapter 1 explains the “database of intentions” surrounding search and how the industry is changing as a result of such [...]
January 31, 2008
Every Rose Has Its Thorn
Chapter 5, “A billion dollars, one nickel at a time,” rewinds to the pre-Google era to reveal some of the revolutionary ideas that were being developed during this time—ideas that Google founders, Brin and Page, would later expand upon. As Battelle explains in this chapter better results were viewed in a negative light during the [...]
