Chapter 10 examines the explosion of choice that has emerged from the economics of overabundance. As consumers we are faced with an overwhelming variety of options when it comes to making a purchase. Anderson argues that more choice is better as long as we have information to go along with such vast supply. However, he [...]
Entries Tagged as ‘The Long Tail’
April 21, 2008
Down on Main Street
Chapter 7 of “The Long Tail” discusses the power of online word of mouth and how this force is altering the marketplace and companies business models. We are in an era of radical change where individuals trust each other more (at least when it comes to consumer choices). Peer to peer opinion trumps mass media’s [...]
